Usability - Subway Station Directions
Friday, September 28th, 2007This time, I didn’t see a great usability decision made in a coffee shop. Instead, it was at the Queen St subway station.
If I am like most people, when you exit a subway train and climb the stairs to the main level of the station, you have no idea what direction you are facing. Without a sense of direction, you are faced with choosing from at least 2 different exits - each exit then branching into at least 2 (often 3) different staircases leading to street level. The signage in the station that describes these exits is usually hard to find or read, and requires a few seconds to process. A few more seconds than you have. If you ride the subway during rush hour, stopping to process the sign is like stopping to tie your shoes during the running of the bulls. So you blindly pick an exit, and hope for the best. After 5 trips to work, I figure it out, but non-regulars don’t have that kind of time.
So, what did I see this morning? Directly in front of where the turnstiles let thousands of people out of the station, in the centre of the station, on the floor - where most people are looking - is a large white arrow, in a black circle, with an N at the top. It looks just like one of those things on a map, that point north, so you know which way to hold it. Gosh Beav’, maybe it is one of those things.
Instantly, I knew exactly which direction I was facing, thus which exit to take, then which branching exit to follow. Brilliant. It probably cost all of $20, and might actually help someone.
I hope to see more where that came from.
