pointing out the obvious

If you haven’t had a chance to see it yet - NAU.com is open for business. For those who don’t know, NAU is a clothing retailer that uses sustainable fabrics, is eco friendly and 5% of each purchase goes to a charity of your choice.

I saw some of their fabrics in the early stages of development - they were extremely interesting. NAU has definitely done their homework in terms of developing and using new renewable fabrics that perform as well as, or better, than conventional fabrics.

They also took a great step in terms of making outdoor clothing stylish. NAU’s lead designer, Mark Galbraith, did a fantastic job with the design.

The site, developed completely in flash, is pretty impressive. The imagery and transitions are nice, you get a great feeling for the people behind the clothing.

Clearly I have a soft spot for these guys.

This entry was posted on Tuesday, March 6th, 2007 at 10:25 am and is filed under usability, technology, sustainability, business.